Supported BT in defining its sponsorship strategy and identifying opportunities over the last 10 years.
We assisted BT on becoming an official partner of London 2012, which represented the largest sponsorship programme in BT’s history. We continued to provide ongoing support to ensure sponsorship was used to increase BT staff engagement as well as other opportunities presented by London 2012.
Following London 2012, we conducted a post-event review and evaluated additional sponsorship opportunities. This long-term strategic advice provided against the backdrop of BT’s strategic move into sports media through the official launch of the BT Sport channels in 2013