General Sports Authority & Saudi Arabian Olympic Committee
Case and strategy for making sports and physical activity a part of daily life for all Saudis.
In light of low levels of physical activity and high prevalence of lifestyle diseases, the Government of Saudi Arabia recognised the need for greater focus on sports and physical activity.
We created a new strategy to increase participation in sport and physical activity in KSA by focusing on 8 areas of improvement with a detailed 3-year delivery plan.
The new strategy achieved a Government investment of $880M into grassroots sport over the next 5 years as part of the National Transformation Programme and Vision2030. There have already been many achievements including for the first time in the nation’s history a license process for women’s gyms.