General Sports Authority
Community sports groups social media campaign.
Increasing sport and physical activity are seen as integral to transforming Saudi society and its economy. Community sports groups have been recognised as having a key role in this transformation.
We developed a three phase plan for community sports groups, which included the registration process, social media campaign and a final education and awareness phase.
We delivered a hashtag campaign that achieved a reach of over 9 million Twitter accounts. and through that have commenced a period of development and expansion of groups in the Kingdom.