Commercial strategy for the London 2012 Games.
Portas helped to develop the commercial strategy for LOCOG that achieved a revenue of £750M.
We developed bespoke methodologies and frameworks for assessing the business case for an Olympic partnership as part of the process.
We also engaged with potential partners to assess the benefit and value of partnerships.
Portas’ work on developing the commercial partnership strategy for LOCOG, based on insightful strategic thinking and structured business valuation set the foundation of our successful commercial negotiations.Sir Keith Mills
Our approach
We designed an evaluation process with clear purpose and audience in mind, and conducted extensive benchmarking research across major international sporting events.
We also held workshops with potential partners to evaluate the benefit and requirement for a successful partnership, and ensured full alignment and support of senior leaders on purpose and scope of work.