Racehorse Owners Association
Industry strategy to retain and attract racehorse owners, enabling the long-term sustainability of horse racing.
The Racehorse Owners Association (ROA) protects and promotes the interests of racehorse owners in Great Britain. Racehorse owners are significant investors in the sport; however, a large portion of owners were not satisfied with their experience, leading to a risk of declining ownership numbers.
We developed a strategy that will provide all owners with an engaging and sustainable experience. This included developing a new membership proposition for the ROA, as well delivering structural change to the industry to enable trainers, racecourses, syndicate managers and breeders to deliver an excellent experience.