Market entry strategy and plan for the UK Sports Market.
SecuTix recognised the opportunity of entering the UK Sports Market, but required support in identifying potential clients and a way of entry.
We identified the most attractive opportunities for SecuTix in the UK Sports Market and described how SecuTix should approach these. Furthermore, we supported SecuTix in negotiations with identified clients.
Saracens was the first UK partner of SecuTIX 360° Ticketing Solutions, marking entry into the UK ticketing market.