Sponsorship renewal, including evaluation of the return on investment and rights fee negotiation.
Vodafone needed support in renegotiating the sponsorship with McLaren Mercedes F1 due to changes in objectives and partnership requirements.
We successfully conducted negotiations on a renewed 3 year partnership. As part of the process, we re-designed the portfolio of rights and renegotiated the overall fee level.
We also developed Vodafone’s new strategy for activation and partnership.