Football

We help federations develop national long-term strategies, setting ambitious and achievable targets for the whole game based on comprehensive analysis across the footballing landscape. This includes development pathways to build and sustain a healthy pipeline of talent necessary to excel internationally.

We help federations to comprehensively analyse and segment national football participation and to define tailored strategies across all areas e.g. participant demand, programmes, facilities, and workforce. We create pragmatic solutions to drive growth and build the case for increased funding into grassroots football and its role in achieving broader social, economic and health outcomes.

We help global organisations to grow the women’s game, by designing plans to stimulate demand from players and fans, address supply challenges such as workforce and facilities, and create an attractive proposition to raise funds from the public and private sector.

We support in the design and implementation of ambitious strategies and help to define the models of engagement between various stakeholders such as federations, leagues, clubs and public entities. We design and implement the best operating models for each specific organisation.

We help rights holders and investors identify the best opportunities, build growth strategies and implement plans to transform the performance and organisational ‘health’ both on and off the pitch.

We help National Associations, Leagues and Clubs develop commercial strategies to identify how they can maximise the value of their assets and embrace the digital disruption of football, supporting on strategic topics ranging from fan engagement, broadcasting, commercialization and esports.

We help rights holders in the bidding and preparation of major football events, defining a clear vision and narrative that delivers impact at the event and a legacy in the host city or nation.

We help our clients harness the power of football for the benefit of all, demonstrating the impact of their work against the United Nation’s Sustainable Development Goals.