Most major, traditional sports are struggling with declining numbers of participants globally, which is even more true in the case of team sports.
There is a significant drop-off in physical activity as individuals move from youth into adulthood.
Major events such as the Olympic and Paralympic Games, the Rugby World Cup and Grand Slam Tennis tournaments like Wimbledon are a platform for the host city (or country) to elevate its global image and enhance their economic and social development.
A vicious cycle of the status quo – driven by entrenched habits, operational pitfalls and internal politics – is preventing sports federations from making the changes needed to successfully deliver their mandate.
Following the launch of Active Citizens Worldwide (ACW) in February 2018, representatives from the programme’s Founding Cities of London, Auckland and Singapore came together to release the first Annual ACW Report at the World Cities Summit in Singapore.
To realise strategic goals in a world of declining participation, tightening budgets and increasing competition, sports federations need to balance their programme portfolio decisions with fact – not rely on intuition, speculation or political agendas.
Physical inactivity directly contributes to one in six deaths in the UK and costs business and wider society over £7 billion a year, what then can we do to improve physical activity.
The health benefits of physical activity are widely acknowledged, however almost 40% of people in the UK are inactive, with over half of inactive people saying they want to be more active.
Women’s involvement in sport has been growing in importance over the past half century, now is the time to realise real world change rather than continuing to reinforce the case for "why".
London, Auckland and Singapore have been announced as Founding Cities in a ground-breaking new global initiative designed to get millions of people active in cities around the world.
To protect the future of the Olympics, we believe a fundamental rethink is needed on how the Games are organised and how ‘leaving a legacy’ is delivered in practice.
We highlight 8 trends that will shape the commercial space in years to come, the picture points to a strong market with significant growth potential, but one where creativity and innovation will be the key traits for success.
A recent in-depth study of the ticketing industry revealed fundamental changes are afoot in the sector, and that major Games have failed to keep up - Tokyo 2020 can break the mould.
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