The health benefits of physical activity are widely acknowledged, however almost 40% of people in the UK are inactive, with over half of inactive people saying they want to be more active.
Women’s involvement in sport has been growing in importance over the past half century, now is the time to realise real world change rather than continuing to reinforce the case for "why".
London, Auckland and Singapore have been announced as Founding Cities in a ground-breaking new global initiative designed to get millions of people active in cities around the world.
To protect the future of the Olympics, we believe a fundamental rethink is needed on how the Games are organised and how ‘leaving a legacy’ is delivered in practice.
We highlight 8 trends that will shape the commercial space in years to come, the picture points to a strong market with significant growth potential, but one where creativity and innovation will be the key traits for success.
A recent in-depth study of the ticketing industry revealed fundamental changes are afoot in the sector, and that major Games have failed to keep up - Tokyo 2020 can break the mould.
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