Providing strategic support, insights and expertise for major sports events.
Major sporting events are a cornerstone of the sports industry. Successful events stand out in a crowded market and deliver sporting, economic, social and/or infrastructure legacies.
Portas advises senior leaders on the strategy, selection, bidding, planning and evaluation of their sports events. Our work focuses on six main areas:
Overarching events strategy
We help our clients to develop and define their overall events strategy, including setting their vision, objectives and targets for their events portfolio.
Event portfolio assessment
We review and evaluate existing events, including as to how individual events and/or any broader portfolio as a whole deliver against strategic objectives.
Event selection methodology
We work with our clients to develop strategic frameworks and specific criteria against which to assess and select new event opportunities.
Event bidding approach
We support our clients to attract and secure new events, whether in direct negotiations with rights holders or competitive bidding processes.
Strategic planning & support
We provide strategic support and expertise across all phases of an event lifecycle to support the successful planning, commercialisation and delivery of major events.
Post event reporting
We deploy our customised post event reporting methodology to help our clients to quantify and demonstrate the success of major sports events, whilst developing strategic recommendations to improve future editions.