British Telecom

Supported BT in defining its sponsorship strategy and identifying opportunities over the last 10 years.

We assisted BT on becoming an official partner of London 2012, which represented the largest sponsorship programme in BT’s history. We continued to provide ongoing support to ensure sponsorship was used to increase BT staff engagement as well as other opportunities presented by London 2012.

Following London 2012, we conducted a post-event review and evaluated additional sponsorship opportunities. This long-term strategic advice provided against the backdrop of BT’s strategic move into sports media through the official launch of the BT Sport channels in 2013

Their objectivity, business understanding, analytical rigour and knowledge are invaluable. They are an absolute pleasure to work with and deliver the magic combination of blue-chip consulting quality plus approachability, common sense, and down to earth fees
Brand & Marketing Director)

Our approach

Over the years, we conducted a highly analytical approach, including review of the whole BT portfolio and creation of an assessment tool to measure the value of each sponsorship and major partnership opportunities.

We also lead a highly collaborative process by working closely with the BT team throughout the years. 

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